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Friday, October 9, 2026
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TikTok Provides Users Power to Decrease AI-Generated Videos in Their Feeds

The platform is rolling out a fresh option that enables them to lessen the amount of AI-made media appearing in their streams. This step comes as the service revealed that it now features more than 1 bn AI-generated clips.

Testing and Rollout

The update is undergoing trials over the next few weeks before a widespread release. This advancement comes amid a increase in AI-generated material, driven by recent AI video creators.

AI Content on Other Platforms

Recent reports that approximately a tenth of the quickest rising content creators on a popular video site primarily display AI-generated videos. A significant portion of this output is classified as low-quality AI content, a phrase for substandard, mass-produced content that is often illogical or dreamlike.

Based on user feedback that a lot of users appreciate content produced via AI tools, ranging from digital art to science explainers, and we intend to offer the community the option to increase or decrease of that, depending on their own preferences,” commented a platform representative.

Volume and Proportions

The service shared that there are currently over a billion videos on its app tagged as artificially created. Collectively, over 100 m videos are added to the app each day, making AI-generated material a minor part of its overall inventory.

How to Adjust Settings

Viewers will be able to limit or boost the volume of AI-generated videos they see by using the topic control option in the platform and picking the AI content topic. Additional categories that currently be controlled under the filter encompass news, style, cosmetics, and movement.

AI Disclosure Rules

TikTok’s guidelines oblige content makers to tag “realistic” artificially created content, and it bans dangerous fake videos of well-known individuals or emergencies. Any authentic-looking artificial content that is without a tag can be removed under its community policies.

Furthermore, the service will now attach an “AI-made” label to content produced via its built-in AI features, or detected by an collaborative effort for spotting artificial media. This measure is designed to stop users from seeking to circumvent the tagging system.

Responsible AI Funding

TikTok is furthermore establishing a two million dollar awareness program for professionals and organizations to develop informative material about responsible artificial intelligence. This program will support educational bodies focused on teaching programming and robotics.

Moderation Strategy

The platform has justified its moderation strategy, following debate over plans to make redundant numerous review team members in the UK. The company is expected to cut a significant number of roles in its content moderation division in its British office, with worker representatives and internet security professionals raising concerns that staff are being displaced by machine-led review.

A senior executive explained that staff-based oversight would continue to be important, but AI can protect employees by removing the most harmful content ahead of it gets reviewed by humans. The company reported a notable drop in shocking and graphic content handled by human moderators over the past year due to the use of its automated systems.

We believe it is crucial to integrate people and machines to maintain a secure environment,” the executive stated. “We’ll have people as involved in the system, but we additionally believe it’s very important to minimize viewing of dangerous material as quickly as possible, which is where a extensive automated help is really helping us operate efficiently.”
The writer

Alexander Summers

Maya is a business consultant with over 10 years of experience in strategic planning and digital transformation for SMEs.

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